The explosive growth of new digital and web-based communication channels has meant the development of a completely new job market. As companies need to make their marketing efforts increasingly web-savvy, the skills required of strong marketers are beginning to shift. Elms College's unique digital communication major combines time-tested business principles and marketing know-how with an emphasis on creative problem solving, behavioral analysis, and solid technical skills geared to hands-on digital work.
Students in the digital communication major will learn to plan, produce, and edit web-ready content that applies marketing techniques to an effective end. They will be prepared to use various online and social media platforms for storytelling, journalism, customer community management, game development, and marketing strategy.
Take a look at the curriculum for our program, contact us to learn more, or sign up for a campus visit. Ready to apply? You can do it online.
We are a Catholic liberal arts college founded by the Sisters of St. Joseph of Springfield, Massachusetts.